An ideal service experience for donating clothes at thrift store
My Role
Service Designer
Date
7 Sept 2024
Timeline
3.5 Months for end to end planning & implementation
Project Introduction
ThriftRove is a project aimed at reimagining the thrifting experience, focusing on making donations more convenient and engaging for users, especially younger audiences. By addressing the challenges of donation processes and connecting users to the impact of their contributions, the project emphasizes the importance of community and sustainability.
Problems
Many people face significant barriers when it comes to donating clothes, including the time, effort, and lack of an engaging process. Items that could help the homeless or those in need often remain unused in homes due to the hassle of the current donation system. Additionally, users struggle to see the impact of their contributions, which can discourage future donations.
Solution
ThriftRove introduces an app that simplifies and enhances the donation process. Key features include:
Effortless Donation Locators: Users can find nearby thrift stores that align with their preferences using GPS-guided directions.
Gamified Rewards: Each donation unlocks a unique collectible character, adding a layer of fun and engagement.
Impact Notifications: Real-time updates notify users when their items are purchased, allowing them to feel connected to the difference they’ve made.
LEXTANT FRAMEWORK
The Lextant Framework is a tool for understanding and mapping user experiences. It focuses on identifying key emotional and functional drivers that influence how users interact with products and services.
The framework typically helps teams uncover deep insights into what motivates users, shaping designs that align with users needs and values. Below are a few examples.
Ideal experiences are future-focused.
Concentrating on current challenges and obstacles diminishes the potential for innovation.
Ideal experiences are aspirational.
Harness people's visions of an ideal future to cultivate strong connections with consumers.
Ideal experiences are actionable.
Explore how the design of products can create emotional bonds with individuals.
01 Emotions
Helpful / Valued / Connected
02 Benefits
Engaged / Supporting / Contributing
03 Features
Interactive / Rewarding / Sustainable
04 Sensory Cues
Clean / Celebrates / Updates
INTERVIEWS
In exploring the concept of 'The Ideal Experience,' we conducted in-depth interviews with over 15+ participants to understand their emotional responses. Through targeted questions, we aimed to uncover how specific words resonate emotionally with users, influencing their perception of an ideal experience of donation. This chapter presents key insights, illustrating connections between participants' emotions and the visuals that represent their ideal experience.
Affinitization helps by grouping similar ideas to reveal patterns, simplify complex information, and support better decision making.
Find the Perfect
Thrift Store Near You
Our app helps you effortlessly locate the best nearby thrift store that suits your donation preferences. With GPS-guided directions, we make it easy for you to reach the right place, ensuring a smooth and convenient donation experience.
Unlock Collectible Characters
with Each Donation
Every time you make a donation, you receive a unique collectible character, turning your good deeds into a fun and engaging collection. Scan the QR code on your thank-you tag to reveal your character, motivating you to keep donating and expanding your collection.
Get Notified When Your Item Finds a New Home
Stay connected to the impact of your donations with real-time updates! When someone purchases an item you've donated, the app will notify you, giving you the satisfaction of knowing your items have found a new home and continue to make a difference.