DC Gears.

DC Gears.

RAHI X DC Gears

In 2022, I helped DC Gears launch the revamped version of DC Gears website, this website helped generate revenue, retain and increase number of users, reduce load time, decrease bounce rate and improve the overall user experience.

In 2022, I helped DC Gears launch the revamped version of DC Gears website, this website helped generate revenue, retain and increase number of users, reduce load time, decrease bounce rate and improve the overall user experience.

My Role

UI/UX Designer

Date

6 June 2022

Timeline

4 Months for end to end planning & implementation

Project Introduction

DC Gears is a leading data center products and solutions provider with over a decade of experience in delivering server racks, cyber security, power distribution units, virtualization, cloud computing, automatic transfer switches, NAS storage, Storage devices, network security & KVM switches globally.

DC Gears is a leading data center products and solutions provider with over a decade of experience in delivering server racks, cyber security, power distribution units, virtualization, cloud computing, automatic transfer switches, NAS storage, Storage devices, network security & KVM switches globally.

Problems

DC Gears received a lot of negative feedbacks and reviews from the users however these led to questioning of the site’s performance for revenue generation. When we got into the frame and did a through research we found several problems from slower load times to higher bounce rates and many more.

DC Gears received a lot of negative feedbacks and reviews from the users however these led to questioning of the site’s performance for revenue generation. When we got into the frame and did a through research we found several problems from slower load times to higher bounce rates and many more.

Grade

F

Performance

40%

Time to Interactive

2.9s

Structure

58%

Load Time

15.5 s

Solution

Taking all the research into consideration we requested the firm for a revamp of the website, this being an NDA project the overview of the research has been provided below.

Taking all the research into consideration we requested the firm for a revamp of the website, this being an NDA project the overview of the research has been provided below.

Grade

A

Performance

87%

Time to Interactive

12.4s

Structure

92%

Load Time

3.2s

We began by doing a current website analysis using GT Metrix

We began by doing a current website analysis using GT Metrix

GTMetrix is a tool that analyses and a website and provides details on it’s performance

GTMetrix is a tool that analyses and a website and provides details on it’s performance

Grade

F

Performance

40%

Structure

58%

Load Time

15.5 s

Time to Interactive

12.4s

What did we do after collecting this data?

What did we do after collecting this data?

We chose to thoroughly analyze and research all factors impacting the website's performance to better understand the users and the challenges they encounter before offering a solution.

We chose to thoroughly analyze and research all factors impacting the website's performance to better understand the users and the challenges they encounter before offering a solution.

We proposed new Information Architecture

We proposed new Information Architecture

We decided to change the information architecture in a subtle way, this was for betterment of the task flows and ease of navigation.

We decided to change the information architecture in a subtle way, this was for betterment of the task flows and ease of navigation.

We updated and Optimised the Categories

We updated and Optimised the Categories

With change in the IA, we also changed the categorization and reduced the primary, secondary and tertiary categorization options.

With change in the IA, we also changed the categorization and reduced the primary, secondary and tertiary categorization options.

We changed a few Task Flows

We changed a few Task Flows

After doing the user interviews, we realized the users were unnecessarily looping around certain stages during a task so we decided to optimise them.

After doing the user interviews, we realized the users were unnecessarily looping around certain stages during a task so we decided to optimise them.

We suggested New Iconography to the developers

We suggested New Iconography to the developers

The design has some common icons which were finalized with the developers and were added directly to the developed site after collaborating with them

The design has some common icons which were finalized with the developers and were added directly to the developed site after collaborating with them

We started designing

We started designing

We made a Color Pallet that aligns with the brand identity

We made a Color Pallet that aligns with the brand identity

Here’s what the final outcome looked like

Here’s what the final outcome looked like

What was the impact of this revamp?

What was the impact of this revamp?

Revamped Website Analysis using GT Metrix

Revamped Website Analysis using GT Metrix

GTMetrix is a tool that analyses and a website and provides details on it’s performance

Grade

A

Performance

87%

Structure

92%

Load Time

3.2s

Time to Interactive

2.9s

The firm was able to retain it’s current users with reduced user complaints & gain new customers. The new website decreased the number of bounce rate, dead clicks and rage clicks.

The firm was able to retain it’s current users with reduced user complaints & gain new customers. The new website decreased the number of bounce rate, dead clicks and rage clicks.

However as DCGears was a part of Rahi, DCGears was shut down due to the merger of Rahi and Wesco. This led to shutting down of the website and it’s global channels

However as DCGears was a part of Rahi, DCGears was shut down due to the merger of Rahi and Wesco. This led to shutting down of the website and it’s global channels